Which online interactive platform to test products ? : a field experimentation

Kristine de Valck; Christine Balagué

Conference Papers Year : 2009

Which online interactive platform to test products ? : a field experimentation

(1) , (2)

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Kristine de Valck

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Christine Balagué

Function : Author
PersonId : 181253
IdHAL : christine-balague
ORCID : 0000-0002-0083-5388
IdRef : 095690867

Département Management, Marketing et Stratégie

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Keywords

Platform Online Test Interactive Products Field Experimentation

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00491952

Submitted on : Monday, June 14, 2010-4:34:30 PM

Last modification on : Saturday, January 21, 2023-3:17:27 AM

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hal-00491952 , version 1 (14-06-2010)

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HAL Id : hal-00491952 , version 1

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Kristine de Valck, Christine Balagué. Which online interactive platform to test products ? : a field experimentation. EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France. ⟨hal-00491952⟩

Which online interactive platform to test products ? : a field experimentation

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