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Conference Papers Year : 2009

Which online interactive platform to test products ? : a field experimentation

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hal-00491952 , version 1 (14-06-2010)

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  • HAL Id : hal-00491952 , version 1

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Kristine de Valck, Christine Balagué. Which online interactive platform to test products ? : a field experimentation. EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France. ⟨hal-00491952⟩
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