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Conference papers

Which online interactive platform to test products ? : a field experimentation

Kristine de Valck 1 Christine Balagué 2 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 MMS - Département Management, Marketing et Stratégie
Keywords : Platform Online Test Interactive Products Field Experimentation
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00491952
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 14, 2010 - 4:34:30 PM
Last modification on : Saturday, June 25, 2022 - 10:50:53 AM

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  • HAL Id : hal-00491952, version 1

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INSTITUT-TELECOM | HEC | CNRS | TELECOM-MANAGEMENT | IMT-BS

Citation

Kristine de Valck, Christine Balagué. Which online interactive platform to test products ? : a field experimentation. EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France. ⟨hal-00491952⟩

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