https://hal-hec.archives-ouvertes.fr/hal-00491952
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Submitted on : Monday, June 14, 2010 - 4:34:30 PM Last modification on : Wednesday, June 24, 2020 - 4:18:45 PM
Kristine de Valck, Christine Balagué. Which online interactive platform to test products ? : a field experimentation. EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France. ⟨hal-00491952⟩