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Conference papers

Which online interactive platform to test products ? : a field experimentation

Kristine de Valck 1 Christine Balagué 2
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
2 MMS - Département Management, Marketing et Stratégie
Keywords : Field Experimentation Products Interactive Platform Test Online
Document type :
Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00491952
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 14, 2010 - 4:34:30 PM
Last modification on : Tuesday, October 12, 2021 - 2:48:07 PM

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  • HAL Id : hal-00491952, version 1

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CNRS | HEC | PARISTECH | INSTITUT-TELECOM | IMT-BS | TELECOM-MANAGEMENT

Citation

Kristine de Valck, Christine Balagué. Which online interactive platform to test products ? : a field experimentation. EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France. ⟨hal-00491952⟩

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