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The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing

Julie L. Ozanne 1 Bige Saatcioglu 2 Canan Corus 3
1 R.B. Pamplin College of Business
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
3 Tobin College of Business
Abstract : Urgent social problems increasingly arise at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing¿s impact on society by revealing the complex and often conflicting network of interests among stakeholders. Deliberative methods hold promise for easing constraints on civic engagement and increasing consumer empowerment. The authors explore the historical and philosophical underpinnings of deliberative democracy. Specifically, they evaluate popular methods and applications of deliberative democracy and examine the implications for public policy and marketing.
Keywords : deliberative democracy consumer welfare civic engagement consumer empowerment stakeholder perspective
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00491678
Contributor : Antoine Haldemann <>
Submitted on : Monday, June 14, 2010 - 10:17:54 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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Julie L. Ozanne, Bige Saatcioglu, Canan Corus. The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing. Journal of Public Policy & Marketing, 2009, Vol.28,nº1, pp.29-40. ⟨10.1509/jppm.28.1.29⟩. ⟨hal-00491678⟩

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