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La création de valeur par les services : une étude empirique dans des PMI

Abstract : This article discusses the profitability of product services in manufacturing firms. It first lists the main arguments supporting the theoretical debate. Then, it describes the results of a field study implemented in six manufacturing SMEs. The field study describes the costing and pricing practices of services and highlights the variety of factors explaining these practices. The paper concludes by presenting the main factors contributing to value creation through service offers.
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https://hal-hec.archives-ouvertes.fr/hal-00485753
Contributor : Antoine Haldemann <>
Submitted on : Friday, May 21, 2010 - 4:41:49 PM
Last modification on : Thursday, March 14, 2019 - 3:58:34 PM

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  • HAL Id : hal-00485753, version 1

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Véronique Malleret. La création de valeur par les services : une étude empirique dans des PMI. Finance Contrôle Stratégie, Association FCS, 2006, Vol.9, n°3, pp.67-104. ⟨hal-00485753⟩

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