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Innovative supply-based strategies in the construction industry

Abstract : In the construction industry demand drives the design process and as a result design is structured in order to respond to this demand. However, what happens when this demand breaks down, when traditional markets are saturated, and no feasible alternative arises? Will this sector be capable of refocusing their efforts on creating new products to offer? Is it possible for industry participants to adopt a proactive strategy? These questions are investigated and it is seen that the French construction industry, and in particular major contractors, illustrate the problem perfectly. Examples are analysed of innovative offerings in this industry, two groups of which could be developed further.
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https://hal-hec.archives-ouvertes.fr/hal-00482353
Contributor : Antoine Haldemann <>
Submitted on : Monday, May 10, 2010 - 11:56:05 AM
Last modification on : Monday, July 22, 2019 - 4:16:06 PM

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Sihem Ben Mahmoud-Jouini. Innovative supply-based strategies in the construction industry. Construction Management and Economics, Taylor & Francis (Routledge), 2000, 18 (6), pp.643-650. ⟨10.1080/014461900414691⟩. ⟨hal-00482353⟩

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