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Journal Articles marketing and research today Year : 1997

Convergence and Divergence in European Market Research Practices

(1) , (1) ,
1
Sandor Czellar
  • Function : Author
  • PersonId : 831362
J.-Y. Lee
  • Function : Author

Abstract

This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.
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Dates and versions

hal-00477270 , version 1 (28-04-2010)

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  • HAL Id : hal-00477270 , version 1

Cite

Sandor Czellar, J.-E. Denis, J.-Y. Lee. Convergence and Divergence in European Market Research Practices. marketing and research today, 1997, Vol.25, n°3, pp. 180-190. ⟨hal-00477270⟩

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