Abstract : This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.
https://hal-hec.archives-ouvertes.fr/hal-00477270
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Submitted on : Wednesday, April 28, 2010 - 3:27:16 PM Last modification on : Tuesday, October 10, 2017 - 9:24:04 AM
Sandor Czellar, J.-E. Denis, J.-Y. Lee. Convergence and Divergence in European Market Research Practices. marketing and research today, 1997, Vol.25, n°3, pp. 180-190. ⟨hal-00477270⟩