Convergence and Divergence in European Market Research Practices

Sandor Czellar (1) , J.-E. Denis (1) , J.-Y. Lee

1 CUI - Centre Universitaire d'Informatique

This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.

Keywords: Europe; research and development

Domains: Humanities and Social Sciences; Business administration

Sandor Czellar, J.-E. Denis, J.-Y. Lee. Convergence and Divergence in European Market Research Practices. marketing and research today, 1997, Vol.25, n°3, pp. 180-190. ⟨hal-00477270⟩