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Convergence and Divergence in European Market Research Practices

Sandor Czellar 1 J.-E. Denis 1 J.-Y. Lee
1 CUI - Centre Universitaire d'Informatique
Abstract : This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.
Keywords : Europe research and development
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https://hal-hec.archives-ouvertes.fr/hal-00477270
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, April 28, 2010 - 3:27:16 PM
Last modification on : Tuesday, October 10, 2017 - 9:24:04 AM

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Sandor Czellar, J.-E. Denis, J.-Y. Lee. Convergence and Divergence in European Market Research Practices. marketing and research today, 1997, Vol.25, n°3, pp. 180-190. ⟨hal-00477270⟩

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