Predictors of the Survival of Innovations

Thomas Astebro (1) , John L. Michela (2)

1 Joseph L. Rotman School of Management
2 University of Waterloo [Waterloo]

The length of survival of an innovation introduced in the marketplace strongly affects its expected economic returns. Research on this topic is however sparse. We find that the survival of innovations introduced in the marketplace depends on anticipated stable demand, price required for profitability, the degree of competition (marginally), and technical product maturity.

Keywords: Innovation; new products; survival; forecast

Domains: Strategy and business policy

Thomas Astebro, John L. Michela. Predictors of the Survival of Innovations. Journal of Product Innovation Management, 2005, 22 (4), pp.322-335. ⟨10.1111/j.0737-6782.2005.00129.x⟩. ⟨hal-00476886⟩