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Predictors of the Survival of Innovations

Abstract : The length of survival of an innovation introduced in the marketplace strongly affects its expected economic returns. Research on this topic is however sparse. We find that the survival of innovations introduced in the marketplace depends on anticipated stable demand, price required for profitability, the degree of competition (marginally), and technical product maturity.
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Tuesday, April 27, 2010 - 3:00:42 PM
Last modification on : Tuesday, May 3, 2022 - 3:14:03 PM

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Thomas Astebro, John L. Michela. Predictors of the Survival of Innovations. Journal of Product Innovation Management, Wiley, 2005, 22 (4), pp.322-335. ⟨10.1111/j.0737-6782.2005.00129.x⟩. ⟨hal-00476886⟩



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