Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism - Archive ouverte HAL Access content directly
Journal Articles Discourse & Society Year : 2002

Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism

(1) ,
1
Norman Fairclough
  • Function : Author

Abstract

Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research

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hal-00466541 , version 1 (24-03-2010)

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Eve Chiapello, Norman Fairclough. Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism. Discourse & Society, 2002, Vol. 13, n° 2, pp. 185-208. ⟨10.1177/0957926502013002406⟩. ⟨hal-00466541⟩

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