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Patterns of strategic alliances between rival firms

Abstract : This article describes the results of a research project which examined 171 alliances set up by competing firms in an international context. It presents an empirically-based taxonomy of such alliances constructed on the basis of a set of variables chosen for their demonstrated or assumed influence on the evolution and outcomes of strategic partnerships. Three contrasted types of alliances are identified: quasi-concentration alliances, market penetration alliances and shared supply alliances. They differ according to two fundamental dimensions: their symmetrical or dissymmetrical nature and the way in which they alter competition. Legal structure, often emphasized in previous research on the subject, does not emerge as a strongly discriminating factor. Hypotheses on the likely evolution and outcomes of each type of alliance are derived from the taxonomy
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, February 22, 2010 - 3:32:59 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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Bernard Garrette, Pierre Dussauge. Patterns of strategic alliances between rival firms. Group Decision and Negotiation, INFORMS, 1995, Vol.4, n° 5, pp. 429-452. ⟨10.1007/BF01384790⟩. ⟨hal-00458886⟩



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