Self-Presentational Effects in the Implicit Association Test

Sandor Czellar (1)

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self-presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self-presentation, especially for high self-monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.

Mots clés: Self-Presentational Effects; Association test

Sandor Czellar. Self-Presentational Effects in the Implicit Association Test. Journal of Consumer Psychology, 2006, Vol.16, n°1, pp.92-100. ⟨10.1207/s15327663jcp1601_11⟩. ⟨hal-00458406⟩