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Journal articles

Self-Presentational Effects in the Implicit Association Test

Abstract : Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self-presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self-presentation, especially for high self-monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 21, 2010 - 2:20:00 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM




Sandor Czellar. Self-Presentational Effects in the Implicit Association Test. Journal of Consumer Psychology, Elsevier, 2006, Vol.16, n°1, pp.92-100. ⟨10.1207/s15327663jcp1601_11⟩. ⟨hal-00458406⟩



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