Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries - Archive ouverte HAL Access content directly
Journal Articles Marketing Letters Year : 2005

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

, (1) ,
1
Sandor Czellar
  • Function : Author
Gilles Laurent
  • Function : Author
  • PersonId : 831361
Bernard Dubois
  • Function : Author

Abstract

This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.

Dates and versions

hal-00458399 , version 1 (21-02-2010)

Identifiers

Cite

Sandor Czellar, Gilles Laurent, Bernard Dubois. Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, 2005, 16 (2), pp.115-128. ⟨10.1007/s11002-005-2172-0⟩. ⟨hal-00458399⟩

Collections

HEC
388 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More