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Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Abstract : This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.
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https://hal-hec.archives-ouvertes.fr/hal-00458399
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 21, 2010 - 2:07:18 PM
Last modification on : Saturday, June 25, 2022 - 10:50:31 AM

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Sandor Czellar, Gilles Laurent, Bernard Dubois. Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, Springer Verlag, 2005, 16 (2), pp.115-128. ⟨10.1007/s11002-005-2172-0⟩. ⟨hal-00458399⟩

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