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Journal articles
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Abstract : This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.
https://hal-hec.archives-ouvertes.fr/hal-00458399
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 21, 2010 - 2:07:18 PM
Last modification on : Sunday, April 28, 2013 - 9:34:54 PM
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 21, 2010 - 2:07:18 PM
Last modification on : Sunday, April 28, 2013 - 9:34:54 PM
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