Sandor Czellar, D. Sprott, E. Spangenberg. The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale.
Journal of Marketing Research, American Marketing Association, 2009, Vol.46, n°1, pp.92-104.
⟨10.1509/jmkr.46.1.92⟩.
⟨hal-00458392⟩