Frédéric Dalsace, William Ross, Erin Anderson. Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis.
Business Horizons, Elsevier, 2005, Vol.48, n°1, pp.23-36.
⟨10.1016/j.bushor.2004.10.005⟩.
⟨hal-00457733⟩