Consumer Behaviour: Applications in Marketing - Archive ouverte HAL Access content directly
Books Year : 2008

Consumer Behaviour: Applications in Marketing

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Marc Vanhuele
  • Function : Author
  • PersonId : 831357
Groupement de Recherche et d'Etudes en Gestion à HEC
Malcolm Wright
  • Function : Author
Robert East
  • Function : Author

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https://hal-hec.archives-ouvertes.fr/hal-00457586

Submitted on : Wednesday, February 17, 2010-5:43:15 PM

Last modification on : Saturday, June 25, 2022-10:50:30 AM

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hal-00457586 , version 1 (17-02-2010)

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  • HAL Id : hal-00457586 , version 1

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Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-00457586⟩

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