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Consumer Behaviour: Applications in Marketing

Marc Vanhuele 1 Malcolm Wright Robert East
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : consumer brand retail advertising
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Books
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https://hal-hec.archives-ouvertes.fr/hal-00457586
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, February 17, 2010 - 5:43:15 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00457586, version 1

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Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-00457586⟩

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