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Consumer Behaviour: Applications in Marketing

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Books
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https://hal-hec.archives-ouvertes.fr/hal-00457586
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Wednesday, February 17, 2010 - 5:43:15 PM
Last modification on : Saturday, June 25, 2022 - 10:50:30 AM

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  • HAL Id : hal-00457586, version 1

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HEC | CNRS

Citation

Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-00457586⟩

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