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Journal Articles Advances in Consumer Research Year : 2002

How and why consumers remember price information

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hal-00457566 , version 1 (17-02-2010)

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  • HAL Id : hal-00457566 , version 1

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Marc Vanhuele. How and why consumers remember price information. Advances in Consumer Research, 2002, Vol.29, pp.142-144. ⟨hal-00457566⟩

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