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How and why consumers remember price information

Marc Vanhuele 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : price information
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https://hal-hec.archives-ouvertes.fr/hal-00457566
Contributor : Antoine Haldemann <>
Submitted on : Wednesday, February 17, 2010 - 4:52:30 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-00457566, version 1

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Marc Vanhuele. How and why consumers remember price information. Advances in Consumer Research, The Association for Consumer Research, 2002, Vol.29, pp.142-144. ⟨hal-00457566⟩

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